where we shop matters
did you know that it takes about 1,800 gallons of water to produce one pair of denim jeans? neither did i.
i love companies like Reformation because on each clothing item landing page, they share the amount of carbon dioxide + water + waste savings that their pieces are allowing for (& share that one pair of their jeans only takes 180 gallons of water to produce compared to the average 1,500-1,800 gallons for other jeans.) their factory uses eco-friendly technology + they recycle & compost materials & are completely plastic-free. also, the majority of their hourly workers are paid more than minimum wage + over half are paid above the LA living wage. they also provide health benefits to all full-time employees. there are so many things to love about this company (& ethical companies like them!)
you can read more about what they do HERE.
i genuinely love all that Reformation is doing & i want to share what a sustainable, eco-friendly + fair company looks like & encourage others to research who they are supporting + what they’re actually getting when they're spending money, especially at leading fashion brands!
going forward, i’m prioritizing filling my closet with sustainable/ethically created pieces. the vast majority of clothing companies are mass-producing items that you can purchase for cheap, which seems great on the surface, but when you take a look — they are contributing to air pollution, carbon dioxide + contributing vastly to the earth’s waste, not to mention employing millions of workers at unlivable wages in incredibly unsafe working conditions. it’s so easy to remain oblivious but the reality is that an average factory worker in China earns $27.50 per day, compared to $8.60 in Indonesia & $6.70 a day in Vietnam. generally speaking, this is for an 8+ hour workday, 7 days a week with no pay for overtime.
have you heard of the building that collapsed in Bangladesh that was a workplace for thousands of clothing laborers? check it out HERE. i personally am making a point to avoid shopping brands that had employees in this factory — countless lives were lost on account of the building not upholding basic safety standards.
what’s the real cost of the $10 t-shirt that you’ll wear five times & then toss out when you stumble upon the next thing? it’s a cycle we’ve been taught to participate in & never question..
the first step to all of this is definitely becoming aware & identifying how you can be a part of the solution. i used to think that i couldn’t make a difference, being just one person, but doing my best to support smaller companies who are contributing to a better planet & positive livelihoods for others is the best way to start out!
another option (because shopping slow fashion sometimes means spending a little more) alongside shopping ethical brands is vintage + thrift shopping! this way you’re repurposing old pieces & giving them a new home, all while saving money & the earth. i'll be releasing a new video this week on my recent vintage/thrift finds because i've gotten some amazing pieces around town lately! it's far more affordable than only purchasing new items, too, & finding the perfect classic piece & repurposing them is the best feeling. these will all be items i'll wear for years to come & that have already stood the test of time. think about how many tshirts & jeans you've ditched since middle & high school. crazy, right?
over time i've adopted the mentality that just because it's cute, i don't need to buy it. there is a study that says the average American throws out 81 lbs of clothing per year (26 billion total lbs of clothing are sent to landfills) & it doesn't have to be this way! if you don't think you'll wear a clothing item for more than a year - let alone a few times - skip out on it & consider purchasing fewer high quality pieces that are more timeless & that will last you forver. if you do decide to ditch your clothes, you can always donate so that they get to be repurposed! but still, less is more in fashion & we definitely don't need everything we see. it's so difficult in our "swipe up for this $20 tee that i just bought" culture on Instagram, but it's so necessary to consider.
and lastly, none of this is saying that you need to purge your entire closet & get rid of everything you've ever bought at Zara. i'm not going to do that & you don't have to either! i also can't guarantee that i will never wear another piece of fast fashion for the rest of my life, but i plan to support smaller businesses + brands that are getting it right in every way i can.
if you made it this far, you a real one. please feel free to share this post with friends if it resonated with you! let’s perpetuate the slow fashion trend 😊🌍⭐️